Real Dogs Eat Meat, Virtual Book Reading Invitation From Taye Diggs

Want to discover the best places to bury a bone? What about tips for licking food off the floor?

You can learn this information, and more, as award winning actor, Taye Diggs, star of ABC’s Private Practice, and dog owner, reads excerpts from ALPO’s first-of-its-kind “Real Dogs Eat Meat” Handbook at a fun and interactive virtual book reading event.

The book takes readers into the hearts, minds and mud-covered “soles” of real dogs - those opposed to doggie spas and designer sweaters - as they share their infinite wisdom about drooling for dinner, scratching wherever it itches and marking their territory. The Real Dogs Eat Meat Handbook is written by 20 “paw-thors” (dog owners and lovers who submitted stories on behalf of their dogs) who won a 2009 national ALPO photo/essay contest.

It’s easy to participate – all you have to do is log onto www.ALPORealDogs.com and register! You will receive reminder emails as the event approaches, and then, on May 19^th a 10:00 a.m. EST, they can view the live book reading event, happening in New York City’s Meatpacking District. For more details, please see below:

VIRTUAL EVENT MEDIA ADVISORY

ACTOR TAYE DIGGS HOSTS A FIRST-OF-ITS-KIND

VIRTUAL BOOK READING EVENT . . . FOR DOGS!

Real Dogs and Their Owners Invited to Enjoy a Good Dose of

Canine Common Sense from 20 Celebrated “Paw-thors”

- Diggs to Read Excerpts from Newly Released ALPO® Real Dogs Eat Meat Handbook -

WHAT: Real dogs across America and their owners are invited to participate in a first-of-its-kind virtual book-reading event. Hosted by award winning actor and dog lover Taye Diggs, the book reading celebrates the release of the ALPO® Real Dogs Eat Meat Handbook, a how-to manual written by 20 “paw-thors” that is designed to help dogs get back to the business of being dogs. Mr. Diggs will read excerpts from the handbook to an audience of real dogs at an event in the Meatpacking District in Manhattan. The book reading will stream live on www.ALPORealDogs.com so real dogs everywhere can enjoy the mud-covered musings of their canine kin.

Enough with doggie spas and designer sweaters! That’s the message that real dogs dish out in the ALPO Real Dogs Eat Meat Handbook which features stories (ghost written by the “paw-thors’ owners) about life’s simple pleasures such as chasing sticks, burying bones and drooling for dinner. The “paw-thors,” including Hank, Bear, Thor and 17 other candid canines, won a national photo/essay contest that searched for real dogs as part of an ALPO movement to celebrate a more common sense approach to pooch pampering.

WHEN: Wednesday, May 19, 2010
10:00 a.m. EST

** To participate in the virtual event, please register at www.ALPORealDogs.com

WHERE: www.ALPORealDogs.com

KEY VISUALS:

· Actor, TV star and real dog owner Taye Diggs reading to dogs in Meatpacking District of Manhattan

· Dozens of real dogs eagerly listening to the book-reading

· Free downloadable copy of the ALPO Real Dogs Eat Meat Handbook

For more information, contact: Jennifer Newberg, jnewberg@coneinc.com or 617-939-8359.

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