BENEFUL® BRAND DOG FOOD KEEPS TAILS WAGGING WITH LAUNCH OF TWO NEW PRODUCT OFFERINGS

St. Louis, MO, July 20, 2011 – Continuing its mission to deliver a perfect combination of taste, nutrition, health and happiness in every bowl of dog food, Beneful® brand dog food is introducing two new product offerings that bring even more excitement and variety to the dry and wet dog food categories. New Beneful® Healthy Fiesta and Beneful® Prepared Meals™ Hearty Roasters™ should be widely available by mid-July 2011.

New Beneful Healthy Fiesta is a dry dog food formula that offers a festive blend of real, wholesome ingredients including accents of vitamin-rich veggies and avocado. The perfectly balanced, high quality nutrition includes:

· Protein-rich nutrition, with real chicken, that helps build strong muscles;

· Wholesome rice packed with carbohydrates for energy;

· Omega-rich nutrition, accented with avocado, to help promote healthy skin and a shiny coat;

· Antioxidant-rich nutrition, accented with carrots and tomatoes, to help support vision and a healthy immune system.

The product features a variety of crunchy and moist pieces, six distinct and delicious shapes, and tail-wagging freshness.

The popular dog food brand is also expanding the offerings in its successful line of wet dog food with the introduction of new Beneful® Prepared Meals™ Hearty Roasters™. Filled with hearty chunks, with real meat or poultry, tender veggies and wholesome grains, dogs will enjoy heartiness and happiness in every bite. Beneful Prepared Meals Hearty Roasters is available in three varieties: Savory Turkey Recipe with green beans, brown rice and potatoes; Savory Pork Recipe with green beans, rice and sweet potatoes; and Savory Beef Recipe with green beans, carrots and barley.

“Millions of dog owners enjoy nothing better than sharing daily adventures with their four-legged best buddies, including the fun of feeding great-tasting, nutritious meals that help keep their dogs happy and healthy ,” said Allison Boland, Beneful brand manager. “Our two new product offerings feature wholesome and delicious ingredients and bring excitement to every bowl.”

New Beneful Healthy Fiesta and Beneful Prepared Meals Hearty Roasters should be widely available (in grocery, mass and pet specialty channels) by mid-July 2011. Beneful Healthy Fiesta is available in 3.5 lb, 7 lb, 15.5 lb and 31.1 lb packages that have suggested retail prices ranging from $5.99 for the 3.5 lb to $29.99 for the 31.1 lb packages. Beneful Prepared Meals Hearty Roasters is available in a 10 ounce re-sealable plastic container with a suggested retail price of $1.86 - $1.99.

Beneful brand dog food offers a line of products that deliver a perfect balance of healthful ingredients, quality nutrition and great taste. It is manufactured by Nestlé Purina PetCare Company, one of the leading global manufacturers in the pet food industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. The company is part of Swiss-based Nestlé S.A., the world’s largest food company.

For more information about Beneful brand dog food, log onto www.beneful.com.